Commonwealth Games 2014

Novus Models supported a busy athletics season in 2014. We worked closely with Virgin Media and Ford Motor Company to supply Long Throw Recovery Vehicles to the Commonwealth Games.

Initially work was with Ford to agree on a model they wished to present to the public. Efforts then moved to the design and manufacture aspects of the 1/5 Scale models to accurately represent the Ford Brand and deliver the service the Commonwealth Games required. We subsequently worked with Virgin Media, the co-sponsor, to establish the final marketing appearance of the units.

Collaboration with the Commonwealth Games events team established an appropriate operating procedure for each event to effectively support the athletes whilst maximising exposure of the sponsor’s vehicles to both the 45,000 spectators and the television audiences. We also worked with the events team to put on a short spectator interaction show prior to each session.